Trone: Using Science To Improve Fiduciary

3ethos CEO Don Trone, L5, wrote on how Behavioral Governance can help advisors harness scientific advances to improve their fiduciary decision-making outcomes.

"Neuro-fiduciary is the science that seeks a better understanding of what it takes to be a great fiduciary. It’s the next significant step in the evolution of the fiduciary movement.


For the past 35 years, the fiduciary movement has been defining best practices that are fully substantiated by law, regulations, case law, and regulatory opinion letters. Now, we’re employing neuroscience to discover ways to improve these same best practices, and to improve the prudent and ethical judgment of a fiduciary.

It’s not enough to be compliant with complex disclosures and rules."


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