Don Trone wrote for Financial Advisor magazine on how fiduciary is inspirational, not frightening.
"I've been speaking about fiduciary responsibility for more than 25 years. When I give presentations, someone from the audience often comes forward and says something like, "Great speech, but you scared the daylights out of me."
I'm not going for a fiduciary version of the prison documentary Scared Straight! I'm going for something else, and that something else-the word that best describes my objectives-has eluded me until this summer."