Trone: The Future Fiduciary Is Not Fiduciary

3ethos CEO Don Trone published an article for iris.xyz on why the future fiduciary will not call himself a fiduciary.


For more than three decades, elite financial services professionals have used fiduciary best practices to define their margin of excellence; even when the professional was not subject to a fiduciary standard.


Unfortunately, this same margin of excellence has become the first casualty of the ongoing fiduciary proliferation wars. In an effort to make everyone a fiduciary, regulators are gutting the essence of fiduciary and stuffing the cavity with complex rules and disclosures.


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