Trone: During Crisis, No One Is Looking for a Fiduciary

If during this crisis you’re still marketing yourself as a fiduciary, your practice is in serious trouble. Clients aren’t looking for a fiduciary…they’re looking for a leader.

And if your practice somehow survives the corona virus, you’ll immediately be faced with another career crippling disease – the fiduciary flu.3ethos CEO Don Trone wrote for Iris on how clients are looking for leadership during the coronavirus crisis.

If during this crisis you’re still marketing yourself as a fiduciary, your practice is in serious trouble. Clients aren’t looking for a fiduciary…they’re looking for a leader.


And if your practice somehow survives the corona virus, you’ll immediately be faced with another career crippling disease – the fiduciary flu.


For more than a decade we’ve written about the demise of the fiduciary movement. Of how politics, power, ego, and greed have turned ‘fiduciary’ into a toxic swamp. Fiduciary was once a gold standard defined by fiduciary best practices. Today, it’s a bronze standard defined by complex disclosures and rules.


Continue reading at Iris


#dontrone #fiduciary #leadership #behavioralgovernance

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