The Decay of Ethical Discernment: The Importance of Inspiration

3ethos CEO Don Trone wrote for Plan Consultant magazine on the importance of ethics and inspiration.

For a number of years, magazine editors have approached me with requests to write a column on ethics. Until now, I have politely refused because I have never considered the subject to be foundational to my research on fiduciary responsibility, nor have I ever wanted to be labeled as an ethereal ethicist — an “ethics cowboy” who is all hat and no cattle.


The events of the past six years have caused me to spend more and more time augmenting my research on fiduciary responsibility with stories on leadership, stewardship, character and integrity. A cornerstone to all these subjects is ethics — or at least it should be.


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