Leading A Long-Term Relationship

3ethos CEO Don Trone wrote about how being inspiring is the most important characteristic an advisor can have.

"Gen. Norman Schwarzkopf (West Point class of 1956) is known for the famous quote, 'Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy.'

Character defines who you are, how you act and how you respond to positive and negative events. It is the primary determinant for how you will treat others. You are not born with character—it is a learned behavior shaped by habits. You can’t regulate a change in character, acquire a new character through a series of mergers or acquisitions, disguise a flawed character with a new marketing or branding campaign or change the disingenuous character of a company by having employees sign a 'pledge of integrity.'”

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