3ethos CEO Don Trone published an article at 401(k) Specialist on how to tell if you are a true fiduciary advisor, rather than simply a salesperson.
We’re in a liminal state—a transition point. We need a fresh perspective on what it means to be an elite professional in the retirement industry.
To begin, we need to reassert that “fiduciary” is a transformational process that takes place over a lifetime of selfless service.
In contrast, it’s not a transaction that can be brokered by self-serving faux-fiduciaries. A prospect or client may not understand the many facets of a fiduciary standard, but they have the ability to spot an authentic fiduciary from those who lip-synch.