CEO Don Trone wrote an article for Financial Advisor magazine on the difference between a forced fiduciary standard and a stewardship standard based upon principles.
"For the past six years, we have been engaged in research looking at the effectiveness of decision-makers serving in critical leadership roles. This new body of research is called LeaderMetrics. In turn, we have applied LeaderMetrics to get a better understanding of how a fiduciary standard is linked and impacted by leadership and stewardship.
We feel that we have just scratched the surface with our research; however, we have peeled away enough to see that there is a need for, at least, a three-tiered advisory structure..."