"When we began to define fiduciary best practices three decades ago - ten years before I started fi360 and developed the curriculums for the AIF/AIFA designations - the objective was to define fiduciary best practices in terms of principles. We were defining practices that could serve as a gold standard for the industry.
One of the many mistakes that regulators are making today is that they're attempting to define fiduciary and best interests standards in terms of rules. These rules are coming across as being punitive and negative.
One of the reasons we're conducting research in the new field of Behavioral Governance is to provide an inspiring and engaging alternative to the current fiduciary goat rodeo."
Don Trone, L5
3ethos CEO/Chief Ethos Officer