Don Trone: Don't Be Fixated on the Wrong Target

3ethos CEO Don Trone published an article for Napa-net.org on the issues related to a fiduciary standard of care and threats to advisors.


don trone father of fiduciary behavioral governance

Many organizations are suffering from target fixation. This is a military term to describe a situation where a pilot becomes so absorbed in hitting the target that they lose track of their heading and altitude and actually crash into their objective.


The full article is linked here.


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