Don Trone: 10 Rules on Trust

3ethos CEO Don Trone published an article for Napa-net.org on the issues related to trust in light of the DOL's Fiduciary Rule.


don trone father of fiduciary behavioral governance

Now is an especially good time to talk about trust, industry thought leader Don Trone believes.


“For the past year, the integrity of the retirement industry has been slurred,” Trone writes in the spring issue of NAPA Net the Magazine. “The DOL believes that it has to promulgate a new fiduciary standard because it doesn’t believe we can be trusted. We need to demonstrate otherwise.”


Trone offers a list of 10 “trust rules” — truths that are universal and can be applied to anyone in any situation.


The full article is linked here.


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