3ethos CEO and Chief Ethos Officer Don Trone is known for his production.

Below are quotes, slides, and links on selected topics from the "Father of Fiduciary" and Behavioral Governance. 

Please click on slides to expand or download to share.

Behavioral Governance

CFP Board


If the CFP Board were a country, it would be North Korea.

2019 CFP Board seal training.jpeg



Fiduciary is old school...

Neuro-fiduciary is the new.

20191222 neuro fiduciary0.jpeg

Behavioral Governance

20191222 nobel prize.jpeg